Fundraiser Tips

Preparation and Planning: 

1. Promotional Strategies: 

·        Face-to-face is always best, but also use social media, blogs, texts & emails to share your cause and ask for an order.

·        Encourage your customers to retweet and share to widen your reach. 

·        Connect with key contacts to plan promotional activities and confirm dates. 

·        Define how individual sellers will promote the fundraiser and allocate responsibilities. 

·        Decide on which social media and online marketing spaces to leverage. 

·        Designate a person or team to keep records of sales and orders.
 

2. Bulk Delivery and/or Direct Home Delivery Programs: 

·        Decide whether you will offer a Direct Home Delivery program at the same time as a Bulk Delivery program  

·        Clearly communicate the ordering instructions for each program if sharing both in the same promotional message. 

·        Encourage Individual Sellers to collect Bulk Delivery order payments promptly. 

3. Sell the High Quality: 

·        Quality features of Jo Coffee® products: 

o   All Natural Chemical Free. 

o   USDA Certified Organic. 

o   Fair Trade Certified. 

o   15,000+ Positive Reviews. 

·        Encourage Individual Sellers to highlight these features, along with your cause, when presenting products to potential customer.. 

4. Campaign Duration: 

·        Set a specific campaign period, typically 3 to 4 weeks. 

·        Focus on weekends for direct, personal face-to-face, promotional activities. 

Execution: 

1. Continuous Promotion: 

·        Send frequent reminders to Individual Sellers. 

·        Repeat digital promotions often such as social media posts and texting. 

·        Increase awareness with take-home flyers, newsletters, and bulletin boards. 

2. Kick-Off and Goal Setting: 

·        Host a kick-off assembly to excite individual sellers. 

·        Set fundraising Individual Seller goals. For example, each individual gets ten orders each. 

·        Clearly communicate the purpose and benefits of the fundraiser. 

3. Bulk Delivery Program Key Dates: 

·        Establish start date, last date to order, and pickup date. 

·        Announce pickup dates well in advance and reiterate them regularly. 

 After Campaign: 

1. Express Gratitude: 

·        Thank participants for their efforts. 

·        Remind them of the benefits to your organization. 

2. Customer Retention: 

·        Keep a customer list for future campaigns. 

·        Consider offering incentives for repeat customers. 

3. Evaluation: 

·        Record ideas and strategies that worked well for future reference. 

·        Evaluate the success of the fundraiser and gather feedback for improvement. 

Additional Tips: 

1. Training and Motivation: 

·        Motivate your Individual Sellers by highlighting the benefits to your organization. 

·        Offer incentives for top sellers and the entire team. 

·        Organize group selling events for training, to create friendly competition, and to build excitement. 

2. Scripting, Role-Playing, Asking for the Order: 

·        Prepare compelling scripts featuring the quality and your cause, for face-to-face presentations and online messages. (e.g. "Hey, friends! I’m selling Jo Coffee, a very popular organic coffee brand, to raise money for (cause). Jo Coffee is delicious, all-natural, chemical-free, and is also Fair Trade Certified, supporting small farmers around the world. In fact, the coffee has over 15,000 positive reviews. You can order online through this link and just use our Fundraiser ID: (XXXX) to connect to our campaign. Best of all, you get your coffee through us even cheaper than on Amazon. Would you be able to support us by buying a package or two of Jo Coffee today?"

·        Conduct role-playing exercises to practice sales presentations and build confidence to ask for an order.

3. Record Keeping: 

·        Maintain accurate records of customer lists and sales data. 

·        Send thank-you messages to online customers after the campaign. 

4. Incorporate Fun: 

·        Organize campaign promotional activity days and fun events to keep spirits high. 

Remember, your dedication and enthusiasm are key to motivating your sellers and making your fundraiser a success. Thank you for choosing Jo Coffee®!