Fundraiser Tips

Preparation and Planning: 

1. Promotional Strategies: 

·        Face-to-face is always best, but also use social media, blogs, texts & emails to share your cause and ask for an order.

·        Encourage your customers to retweet and share to widen your reach. 

·        Connect with key contacts to plan promotional activities and confirm dates. 

·        Define how individual sellers will promote the fundraiser and allocate responsibilities. 

·        Decide on which social media and online marketing spaces to leverage. 

·        Designate a person or team to keep records of sales and orders.
 

2. Bulk Delivery and/or Direct Home Delivery Programs: 

·        Decide whether you will offer a Direct Home Delivery program at the same time as a Bulk Delivery program  

·        Clearly communicate the ordering instructions for each program if sharing both in the same promotional message. 

·        Encourage Individual Sellers to collect Bulk Delivery order payments promptly. 

3. Sell the High Quality: 

·        Quality features of Jo Coffee® products: 

o   All Natural Chemical Free. 

o   USDA Certified Organic. 

o   Fair Trade Certified. 

o   15,000+ Positive Reviews. 

·        Encourage Individual Sellers to highlight these features, along with your cause, when presenting products to potential customer.. 

4. Campaign Duration: 

·        Set a specific campaign period, typically 3 to 4 weeks. 

·        Focus on weekends for direct, personal face-to-face, promotional activities. 

Execution: 

1. Continuous Promotion: 

·        Send frequent reminders to Individual Sellers. 

·        Repeat digital promotions to potential customers often such as social media posts and texting.

·        Use repeat messaging of deadlines. ("Only 12 days left to order", "Only 11 days left to order", etc. etc.)
·        Increase awareness with take-home flyers, newsletters, and bulletin boards. 

2. Kick-Off and Goal Setting: 

·        Host a kick-off assembly to excite individual sellers. 

·        Set fundraising Individual Seller goals. For example, each individual gets ten orders each. 

·        Clearly communicate the purpose and benefits of the fundraiser. 

3. Bulk Delivery Program Key Dates: 

·        Establish start date, last date to order, and pickup date. 

·        Announce pickup dates well in advance and reiterate them regularly. 

 After Campaign: 

1. Express Gratitude: 

·        Thank participants for their efforts. 

·        Remind them of the benefits to your organization. 

2. Customer Retention: 

·        Keep a customer list for future campaigns. 

·        Consider offering incentives for repeat customers. 

3. Evaluation: 

·        Record ideas and strategies that worked well for future reference. 

·        Evaluate the success of the fundraiser and gather feedback for improvement. 

Additional Tips: 

1. Training and Motivation: 

·        Motivate your Individual Sellers by highlighting the benefits to your organization. 

·        Offer incentives for top sellers and the entire team. 

·        Organize group selling events for training, to create friendly competition, and to build excitement. 

2. Scripting, Role-Playing, Asking for the Order: 

·        Prepare a compelling compelling message featuring the quality and your cause, for face-to-face presentations and online messages. (e.g. "Hey, friends! I’m selling Jo Coffee, a very popular organic coffee brand, to raise money for (cause). Jo Coffee is delicious, all-natural, chemical-free, and Fair Trade Certified. Jo Coffee has over 20,000 positive reviews. You can order online through this link and simply use our Fundraiser ID: (XXXX) to connect to our campaign. Please support us by buying a package or two of this tasty coffee today!"

·        Conduct role-playing exercises to practice sales presentations and build confidence to ask for an order.

3. Record Keeping: 

·        Maintain accurate records of customer lists and sales data. 

·        Send thank-you messages to online customers after the campaign. 

4. Incorporate Fun: 

·        Organize campaign promotional activity days and fun events to keep spirits high. 

Remember, your dedication and enthusiasm are key to motivating your sellers and making your fundraiser a success. Thank you for choosing Jo Coffee®!